Rita’s Column

Image Builder Rapid Results Course

 Learn Powerful, Effective Life & Career Transforming Techniques to Start Using Immediately…Let these keys unlock your potential and last a lifetime!  

Six hours of awesome!!          

Week #1: The Power of Transformation:

Reinventing Your Life & Shifting Your Mind

You will leave excited to take your next life step after this interactive class on self-esteem/self-image, exercises to transform situations and thought patterns, hit a few “reset” buttons and soar!

You’re a Knockout!

This is a blast! Appearance, color and body analysis/shaping, makeup techniques, hair care (many products from the kitchen cupboard). Personal & career wardrobe! Special sections for men and women.

Week #2: You, the Picture of Success!!

 Branding Yourself for Success!

You, the powerful communicator. Promote yourself as a “skills merchant” to increase your career opportunities. Learn how to build a powerful brand and make a lasting impression with all socio-economic levels and age groups. Build and practice confident presentation and interviewing skills. Aren’t you impressive!

End result?? Strut Your Stuff & Rock Your World!

Join us for these fun, interactive classes that answer all your questions, then apply what you learned and create your new success package to start using immediately — one that will last a lifetime!

When: Your date and time

Where: Bellevue University OR your location

Time: 6:00 – 9:00 p.m. (times are adjustable!!!)

Special Introductory One-time Offer: $95

Life Investment: Priceless. Includes Participant Guides for all classes.

Light refreshments. Interactive sessions. Life changer!!

 REGISTRATION REQUIRED!   Contact Rita at rita@transformationacademy.com

Rita Rocker – international published author, speaker, trainer, consultant





Girls Night Out – Healthy Beauty & Fun!!!!

       Girls Night Out!

Join Rita and Michele Strom, national image consultant and makeup artist and I at a really fun and educational Beautycounter event. No toxic fillers or chemicals…only pure goodness is all that enters your system through your skin! You can play and experience the difference with awesome (anti-aging) skincare and try the glowing makeup that truly makes a difference!!

        Bring your friends and learn everything this amazing product line has to offer! Space is limited so please RSVP today! Wine and refreshments!!!! Woohoo!   



Business Cards: Get Them Asking for Yours!

You walk into a business networking event and your immediate instinct is to hand people your business card in order to build quick rapport and promote your business. Wait! Don’t do it yet! Why? They did not ask for it.

Why is that so important? What happens when we hand out our business card before they ask? It immediately becomes a one-sided conversation, announcing “This is what “I” am doing and I want your business” even though I do not know who they are and what you really want, like and need. This might boost our egos, but it is not good for creating and building new relationships. Although most people will politely accept the card, they will rarely call unless they feel some sort of connection was made with you during your first brief encounter.

What prompts you to keep someone’s card and actually connect with them later? Was it because they asked about you, your interests, and how they could help meet your needs? What do you think about earning the right to be in their contact list? That way, you will be asked for your business card, which is more preferred and productive. As a result of your extra time and effort, people are much more apt to keep your card for future reference rather than tossing it in the circular file with other unsolicited cards. Putting the other person in the spotlight instead of yourself is a smart way to attract new friendships and business relationships.

Another key ingredient is to actively listen. It is common for people to gravitate to those who are genuinely interested in their plans, problems, and values. If you encourage them to talk, it will often prompt them to reciprocate and ask “What do you do?” That is a clear cue to hand them your business card while briefly answering their question. When you “ask” for their card first, it opens the door to give them yours in return. Try a simple reply like “That sounds like an excellent product– let’s be sure we stay in touch. May I have your business card?” Usually, this prompts them to say “Sure, and May I have one of yours?” If they do not ask for your card at that point, save it for someone who truly wants to make a positive connection? Not everyone will want to receive a card. That is okay. It is quality, not quantity.

You can plan a little further by asking permission to contact them next week, next month, or whatever time seems appropriate. This allows you to take the first step in building a more substantial relationship. Make it a habit to follow up with a personal note, including your business card in the same envelope, for those associations you really do want to grow. Lastly, since you found out something that the individual is interested in or needs, be sure to send any relevant articles or names of others who would be excellent connections for them. They will see that you are not just interested in making a sale but in helping them achieve their goals as well. Word gets out that YOU are a quality, caring and knowledgeable person people should get to know!

Want to know more how to market yourself for success, check out the book A Guide to Marketing Yourself for Success

The Meet & Greet – You Had Me From Hello!

As we know, that first impression is made in as little as seven seconds when people are checking us out physically (demeanor,handshake appearance, our-non-verbal signals) which makes it more difficult for someone to remember our names if given immediately. They haven’t quite started “listening” yet. Before we have said a word, judgments can start forming about our own self-image, outlook on life, economic and educational levels, social position, trustworthiness and future success. Sound like a bit much? Yes. Has research proven this to be true? Yes. Sigh! Here are a few quick tips to keep the conversation going in a relationship-building manner:

At business social functions, shyness may be misunderstood as being socially unskilled so try introducing yourself to as many people as possible. Even if you really don’t want to be there, stay at least a half hour and make the rounds before leaving. This can keep you in the winner’s circle by exhibiting a team player attitude and is beneficial for your work and social relationships.

Why is it so hard to remember someone’s name? As mentioned above, during the first seven seconds we meet someone, we are checking them out visually (looking at their clothing (wow, nice, organized or oh no), hair (just get out of bed?), grooming (gardening this morning?) or a myriad of other things) before we start listening…so we aren’t really hearing them! The best way to introduce yourself, particularly in a large group of people you do not know where you have about ten seconds to stand up and sit down, is to say 1) what you do, 2) for whom, 3) then your name.  Example:  Hi. I provide rapid results programs in professional communication, image and career development with Transformation Academy. My name is Rita…Rocker!  Take a slight pause between your first and last name, adding emphasis (giving a little punch) to your last name. By then, the person should be more focused on listening to you versus giving you the visual once-over.

When shaking hands: Women usually offer their hand first but either gender is welcome to initiate the universal greeting of the handshake. Take the other person’s hand with medium pressure, palm to palm, in a vertical hold and pump 2-3 times, leaning slightly forward. If you can tell what color their eyes are when shaking hands, you have completely connected. If someone takes your hand and turns it horizontally (yes, that really happens), just keep smiling and turn it up in a vertical hold again.That keeps you on a more “psychologically” level playing field! Turning your hand horizontally is a silent signal saying they have “the upper hand” and seek to control the direction the conversation will go. Now, go out and enjoy networking. It’s a wonderful way to build new relationships! And one more thing…if you’re shy, seek out those standing alone. They will welcome you gladly.

While talking, stand approximately 18? from them in order to respect their “space.” Only hold your beverage in your left hand so the right one is free to give your impressive handshake. Find out what “they” do first. Ask for their business card first (if you want to give them yours). Find out what kind of connections they are seeking to enhance their business or lives. Erect, positive, confident and engaged demeanor and posture goes a long way in making lasting relationships. Go for it!!

Rita Rocker, International author, speaker, consultant, Transformation Academy, LLC


You Can RISE ABOVE YOUR COMPETITION…with behaviors that build leadership, confidence, class and authority.

In today’s competitive business environment, good sense and everyday manners can make the difference between getting ahead and being left behind. Why? Because all forms of etiquette affect others…including clients, colleagues, suppliers and friends.

Many colleges teach ethics, but few teach business etiquette. As objective as many of us like to feel that we are, the fact is that even in business relationships, we still judge people by how they act, speak, look and write.

Our outward appearance, demeanor and ability to communicate directly affects our on- and off-the-job performance. It also differentiates us from the competition– often the defining reason one person is chosen over another.

Business Etiquette enables us to have confidence in variety of settings with people from all walks of life, whether in meetings, sales calls, the golf course, or dining.

A Professional Image and manner gives us a psychological advantage over how people see us.They may think “if you care that much about yourself, manner, communication skills and demeanor, I feel comfortable that you will also take good care of my business too.  Good manners grease the wheels of society and  make people want to know us better.

Remember, in that first seven seconds of meeting someone, they are making numerous judgments about us, whether correct or not. They make assessments about our self-esteem, outlook on life, economic and educational levels, trustworthiness, social position and our future success. In my next video, I’ll show you just how powerful those signals can be!

Oh, those silent signals are speaking so loudly!

Kinesics is the study of body language and non-verbal communication pioneered in the 1950’s. Researchers discovered powerful signals displayed in the business world. Non-verbal signals are the most honest (unconscious) form of communications because they show what is really on our mind regardless of what is coming out of our mouth. Reading these signals helps us form our responses. Example: If someone says something nice but their body is stiff or their eyes show frustration or anger, everything is NOT fine. Follow up; with a question such as “You seem concerned. Please tell me how you feel/what you’re thinking/your ideas, etc.”

Communications – 55% of your message is non-verbal ( how you look, act, sit stand, enter a room, posture, movements & gestures, handshake, what do with hands).  38% is comprised of the quality of your voice (expression, pitch & tone). Studies throughout the years have shown, surprisingly, that only about 7% of our message interpretation is the actual words used. Body signals and HOW we say it have incredible power (or not, depending on what we do with our appearance, mannerisms and tone).

Benefits Giving positive, confident and engaged signals makes a big impact towards increasing sales, making you more approachable and believable. Negative signals (frustration, angst, control, indifference) repel people, and give them the impression you may not be as effective or honest as what they want/need in order to build a relationship with. Use their signals consciously to read what other’s are REALLY saying to help frame your response. Words should match body language. Pay attention to sudden changes in posture, expression or other cues. Why? Sudden change in movement usually show that you hit a nerve so go back and think about what was just said and…either explain it again…or change directions.

Different cultures & countries – The same gesture may have an entirely different meaning to someone from another country. A positive signal in one country may be vulgar in another. Use caution and WATCH their reactions carefully, adjusting as necessary.

By Watching job candidate or business prospect – you can often discern how aggressive they really are, whether they willcome across as obnoxious or personable, shy or feels inferior to others.…and most importantly, their attitude and motivation.

Entice individuals to hire or buy from you, not repel. When someone enters a room, it can color the meeting indelibly before a single word is spoken (energetic & lively, angry w/dark cloud, pleasant yet serious & professional). Is someone saying “yes” but closing themselves up with a foot bounding towards door? Profile! It works!

Only part of message – (crossed arms – cold? Or defensive.  If teemed with lack of eye contact, they are distancing selves. Slamming the door shut says they are unhappy, just not why! Non-verbal signals can’t solve problems or sell product by themselves so follow up with a verbal query, especially if there is a SUDDEN change in demeanor. Reading body signals really works!

My next blog will discuss powerful techniques to communicate positively and professionally!

Rita Rocker – Personal and career transformation consultant and rapid results coach, international author, national speaker, Transformation Academy



Add New Scenes to Your Life’s Screenplay

Grab your pen and paper and let’s talk about doing some rewrites to the screenplay of your life—replacing old disheartening scenes that serve no positive purpose! How often is our value tied up in what we do personally and professionally, our bank account, amount of education we have …or don’t have.

We look at past failures as a measure of our worth. We compare what we believe to be our “liabilities” with someone else’s “assets.” From this day forward, never let failure define who you are but only allow it to help you move one step closer to your breakthrough.

Remember the story of Mary Kay Ash, the cosmetics tycoon who was told by her attorney weeks before she opened her first store, “Liquidate the business right now and recoup whatever cash you can. If you don’t, you will end up penniless.” In 2003, this unstoppable woman was honored with the award of “Greatest Female Entrepreneur of American History” by a panel of academicians and business historians. What is my point? NO one can actually stop you from your phenomenal transformation! Their words really do not have legitimate power over what you make of your life. Seek out and pray for new friends and support system that will build you up and support your dreams and give the boot to those who don’t. You have to want the change badly enough to make it happen!  Please ponder one of the most powerful quotes I have ever read that has impacted the lives of numerous women:

If you are not being treated with love and respect, check your price tag.  Perhaps you have marked yourself down. It’s YOU who tells people what you are worth by what you accept.  Get off the clearance rack and get behind the glass where the valuables are kept. Learn to value yourself.  If you don’t, no one else will!” — You are Priceless!!


The Treasure Lies Within You!

Are You a Pearl Stuck in an Oyster? Do You feel hidden away from all your heart’s desires and life goals? If so, let’s talk about how to quickly transform that pain and bring you out of the dark, showcasing all the beauty and talent you have!

Changes can be painful and irritating, just like the series of events the oyster experiences that causes it to create a beautiful pearl. That lustrous gem is actually created because of the injury done to the oyster that contains it. The constant irritation of a sharp piece of sand inside of it (sound familiar?) causes the oyster to excrete a white pearly liquid to coat the sand in order to stop the pain. It is the gnawing pain that eventually prods the oyster to begin changing its situation and do what is necessary to change its life. The result is a pearl of great beauty and value although the process was not easy. Transforming our lives bears some resemblance to the pearl’s metamorphosis. We work on the issues until they no longer can hurt us!!!

Releasing the pearl’s beauty to the world requires the oyster to be opened (in a sense, being vulnerable to the outside world). Despite the hardness of the shell, it can be opened with ease as it is only held closed by a single muscle called the adductor. The oyster’s shell is opened using a thin knife to separate the adductor muscle. Once it is cut, the shell falls open and a beautiful treasure emerges. Sometimes our “releasing process” feels equally difficult but the end result is beyond belief! We can make something beautiful out of our pain.

We then use our experiences and knowledge to guide others down a similar path. As we do, our own confidence will soar even higher as we help change lives while fulfilling our own divine purpose! If your gifts and talents are still a hidden treasure deep inside of you, allow the mental adductor muscle to be cut. Release your potential!

Visualize yourself stepping out. What are the first five steps you will take? Write them down. In order to attain a life-transforming metamorphosis – 1) we either realize we have grown too much to stay where we are, or we cannot allow ourselves to suffocate in that painful, constricting shell any longer. End result is a pearl of great beauty and value where we have removed the sharp edges and made something beautiful out of our pain. Then we share it with the world!


What Picture Are You Looking At? Inside or Outside of Package!

Here’s a great affirmation for you!  A flower does not think of competing against the flower next to it. It just blooms! Well…So should you! 

Today I make a list of all of my abilities, accomplishments and qualities. These are what I will nourish and see them grow strong! Read on………………!!!!!!

Who isn’t delighted by a gorgeous rose, a beautiful symbol of love, romance, and life itself? It didn’t start out that way though. Nature’s storms pelt the little seed in similar fashion to what we experience in life. Oh yeah! However, the turbulent moments in life are actually where roots grow deep and the seed starts to take the shape of a lovely flower IF, as the gardener, you nourish your seed (life) every day.

In spite of the thorns (trials of life), the transformation has brought you from a tightly closed bud to a magnificent bloom. Yes it has. I spent most of my life feeling like the shriveled up, ugly little seed hopelessly in the dark, abused, self-destructive and quitting everything I started, always afraid of failure and rejection. Then I looked at the picture on the outside of the seed package! What I could become with God as the Master Gardner. In all honesty, I had to quit feeding myself with negativity and garbage that was growing weeds and choking out the blossoms.

When shopping for flowers, you look at the photographs on the seed packages. They do not show you a picture of what the seeds look like in their current state, as dark, tiny, ugly seeds that do not showcase their true beauty and potential. The package shows the magnificent end result. Given the right nourishment and care, it will blossom into a vibrant and delightful creation. Likewise, when you look in the mirror, never see yourself as inferior, unlovely or defective–but as you truly are–a child of God’s magnificence! Allow the seed inside you to grow, and only focus on the lovely picture of what you can become! How magnificent you are!


Life feeling a bit disjointed?  You Can Rearrange the Pieces!

Like a Kaleidoscope, life can seem like a mass of disjointed bits and pieces, but with deliberate adjustments, they can create a beautiful new picture.

I’m sure God sees the overall picture, not our broken dreams and frustrations. He sure saw mine! After going through two divorces from very abusive marriages and then losing a loving man from cancer in between, I hit rock bottom. Daily life was filled with such self-destructive habits. Shortly after taking refuge in my new apartment, I began taking walks after work in a park I called my “sanity trail” when a strange experience unfolded. As I prayed and walked, I literally had a vision of myself with jagged shards of glass stuck throughout my body. It was a real awakening as to how emotionally wounded I had become due to all of the self-sabotage, years of degrading treatment and self-loathing. I felt completely unworthy of deserving a new start.

What changed my life was a clear message God put in my heart that told me from then on, I was not to let anyone’s opinion or comments determine what I was worth. I was only to allow God to show me how He sees me, as His beloved daughter. Those nightly walks took on a new scenario as I began concentrating on all of the gifts and talents I was blessed with that had previously been pushed deep down inside. I also developed a new appreciation and gratitude for where I was at the moment, not for where I still wanted to be. Piece by piece, those jagged shards seemed to come out as I turned my focus on using them to create a beautiful new picture of God’s design.

You too can take those scattered pieces of your life, sort them into your personal and professional goals, personal relationships, financial situation—whatever the case may be—and every day, let God be the Master Designer, guiding your hand to create a new, transformed life. Is my mosaic finished yet? Nowhere close, however, I am determined to keep rearranging my life’s design for the good of my life and those I’ll touch along the way. What will you do with yours? You can move the mountains of fear, doubt, depression, sadness, lack (and all others) and create a new design.

Just keep working it and never, ever give up. I’ve tried so many times to throw it all away but God says “No, I have work for you to do!” Grab His hand and let’s get going!


Are You Ready to Soar High Like an Arrow? 

Are you feeling like your dreams are being pulled farther away? Think of the Arrow, which can only be shot by pulling it backwards!! 

When life is dragging you back with difficulties, it means that, with determination, it’s going to turn around and launch you into something great!! Just focus…and keep aiming! So if someone or something tries to bring you down or pull you back, show them the struggles only made your arms stronger.  Strong enough to get up, focus on your dreams, and shoot that bullseye straight on!

You may be thinking—how am I going to do that? I’m so worn out, broke, tried and failed too many times! Remember, No material in the world is as resilient as the human spirit! Yet we must decide what are holding onto that is holding us back and what damaging dead weight to let go of. Why? When holding on to negatives, researchers believe it can actually reshape the human cell to the point where our thoughts of the past can negatively affect our cells and physical body. Here’s an example: Looking back, did your negative relationships (personal or professional) provide any kind of physical, spiritual or emotional nourishment to feed you with encouragement, positive direction and support? Or did they bring disappointment and frustration, shooting your arrows into the ground? If so, mentally grab those arrows, sit down, and take a moment to visualize a picture I once saw: a bird was sitting on the outside of its cage and it read: The day came when she finally broke free from the cage that had been created in her mind. She slammed the door shut, spread her wings and flew free… to her destiny!

So can You. Yes, there is nothing stronger than the human spirit!  Where you might be right now is not where you are intended to spend the rest of your life. Ready? Pull back that arrow…aim…soar higher!