To successfully market yourself, especially if you are trying to get into a different career, sell your skills and experience rather than your job descriptions.
Write a new definition of “who” you are in the workplace. Avoid identifying yourself with the job description but rather identify yourself as a package of skills. This keeps you from determining your value and security by your position. The closer you tie your self-image to your job, the more you will feel its loss if your position is eliminated.
Example: Think of how many skills an administrative assistant must use: desktop publisher, work-life organizer/scheduler, writer, negotiator, mediator, gatekeeper, skilled company representative, etc. This is in addition to answering phones, filing, word processing and spreadsheets. What are your contributions and the impact you can have on the prospective company? Be creative!
Examine your history by compiling a comprehensive list of as many achievements, both personal and professional, as you can. Include: personal achievements (which contain valuable and saleable skills). Write a page describing each achievement. Use action words like organize, negotiate, lead, create, sell. These are clues to your skills. Review the list and notice recurring patterns. Use this list as the basis for your skill-based resume. Stay tuned for more tips.
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