Coaching Packages: How to Create and Price Them for Success

Coaching packages is a critical step in building a successful coaching business. A well-structured package not only makes your services more appealing but also gives clients clarity and confidence about what they’re investing in. Additionally, pricing your packages strategically ensures that you’re compensated for your expertise while remaining accessible to your target audience. In this guide, we’ll cover how to design packages, determine pricing, and offer examples to inspire your offerings.

Why Coaching Packages Matter

Offering packages instead of single sessions is beneficial for both you and your clients. Here’s why:

• Clarity: Packages provide a clear structure for clients, outlining what they’ll receive and the transformation they can expect.
• Commitment: Clients are more likely to commit to their goals when they invest in a package rather than a one-off session.
• Income Stability: Packages provide predictable income and help you plan your schedule more effectively.

Steps to Create Coaching Packages

1. Define Your Ideal Client’s Needs

Start by understanding the specific challenges and goals of your target audience. Learn more about how to define your ideal coaching client’s needs to create packages that truly resonate.

2. Decide on a Coaching Package Duration

The duration of your package can vary based on the transformation you’re offering. Common options include:

• 3-month coaching package: Ideal for clients looking for moderate-term support to achieve specific goals.
• 6-month coaching package: Best for clients who need deeper transformation or more significant progress.
• Custom durations: Offer flexible options based on your client’s unique needs.

3. Outline the Coaching Package Content

Clearly define what’s included in your package. This might include:

• The number of sessions (weekly, bi-weekly, or monthly).
• Session duration (30, 45, or 60 minutes).
• Access to additional resources (workbooks, templates, or video tutorials).
• Email or text support between sessions.
• For inspiration, explore tools and resources to elevate your coaching practice.

4. Highlight the Value

Explain the benefits and outcomes clients can expect from your package. Focus on the transformation rather than the time. For example:

• “Build confidence to tackle life’s challenges.”
• “Create a clear action plan to achieve your career goals.”

5. Include a Bonus

Adding a bonus element can increase the perceived value of your package. Examples include:

• A free discovery session.
• A downloadable guide or toolkit.
• Access to a private Facebook group or community.

How to Price Coaching Packages

Pricing can be one of the most challenging aspects of creating a package. Learn how to strategically price your coaching packages to balance value and affordability.

1. Start with Your Desired Income

Determine how much income you want to generate each month. Divide that by the number of clients you can realistically handle to calculate the minimum price per package.

2. Consider Your Target Audience

Understand what your ideal clients are willing and able to invest. For example:

• Coaching pricing packages often range from $500 to $3,000 depending on the coach’s experience and the transformation offered.
• Health coaching package examples may range from $300 for a 4-week plan to $1,500 for a 12-week plan.

3. Add Value-Based Pricing

Clients are more likely to invest when they see the value in what you’re offering. Highlight the outcomes and results they’ll achieve rather than focusing solely on the price.

4. Offer Tiered Options

Provide multiple package levels to accommodate different budgets:

• Basic: A shorter package with fewer sessions.
• Standard: Your most popular option with balanced pricing and features.
• Premium: An intensive, high-touch option for clients who want extra support.

5. Factor in Your Expenses

Don’t forget to include your business expenses (tools, marketing, resources) and the time you spend preparing for and delivering each session.

Coaching Package Examples

Here are some examples to inspire your own packages:

• Life Coaching Packages:
• 3-month coaching package: 6 sessions, email support, and a personalized action plan. Price: $1,200.
• 6-month coaching package: 12 sessions, unlimited text support, and a goal-setting workbook. Price: $2,500.
• Small Business Coaching Packages:
• Starter package: 4 sessions to focus on business strategy and time management. Price: $800.
• Growth package: 8 sessions with marketing strategy templates and a follow-up action plan. Price: $2,000.
• Health Coaching Package Examples:
• 4-week kickstart program: 4 sessions, meal planning templates, and email support. Price: $500.
• 12-week transformation program: Weekly sessions, a progress tracking sheet, and accountability check-ins. Price: $1,500.

Should You Market Coaching Packages?

Yes, marketing your packages is essential to attracting clients. Check out our guide on how to market your coaching packages effectively

• Use social media to highlight client success stories.
• Include testimonials that emphasize the value of your packages. Learn how to highlight client success stories effectively.
• Offer a free consultation to introduce potential clients to your services.

Final Thoughts

Creating and pricing packages requires a balance between meeting your clients’ needs and valuing your expertise. By tailoring your packages to your ideal audience, clearly defining their benefits, and pricing them strategically, you can attract clients who are ready to commit to transformation. Start designing your coaching packages today and watch your coaching business grow! Create Your Signature Package (←Click here to save 50%!)