Welcome to Transformation Academy
Transformation Academy is an online coach education company located in Florida, USA.
Our Logo: A Phoenix Butterfly, rising from the ashes and transforming into its full potential, through education.
Transformation Academy is the only life coach training organization in the world with 50+ niche certifications and completely self-paced, done-for-you coaching programs offered at accessible prices.
We Provide:
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Life Coach Certification Programs for heart-centered difference makers. Find out more >>
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Online courses for INDIEpreneurs and transformation junkies who want to live life on their terms. Find out more >>
We have served nearly 1,000,000 happy students from 200 countries/territories.
Transformation Academy (Transformation Services, Inc.) is officially recognized as an Accredited Provider of Continuing Professional Development (CPD) with the internally recognized CPD Standards Office (www.cpdstandards.com).
Our Vision/Mission
(aka why we do what we do)
In a nutshell:
We empower life coaches to create a purpose-driven business and live life on their terms.
OUR VISION
OUR VISION is to ignite a revolution of personal freedom through entrepreneurship and education, empowering each individual to live life on their terms, fulfill their potential, and embrace their greater purpose.
OUR MISSION
OUR MISSION is to make the education and entrepreneurship tools needed to achieve this vision accessible to all.
“A rising tide lifts all boats!”
We believe that entrepreneurship is
the ultimate form of self-empowerment…
…because it gives people the power to determine their
own destiny. Our role is to empower INDIEpreneurs to create
a purpose-driven business so they can make money
doing what they love and use their gifts to make a
unique impact in the world.
We believe in the democratization
of education…
…aka, putting transformational knowledge and tools into the
hands of the people who are eager to reach their potential
and make a difference in the world, regardless of their
location or financial means.
We believe in personal development…
…because success is not about what you achieve
but rather who you become along the way.
“Your level of success will rarely exceed your level of personal development.”
― Jim Rohn
We believe everyone needs a coach…
Life coaching is like personal or professional development with a guide, accountability partner, cheerleader, and friend. Too many books, courses, and good intentions remain unfulfilled. A coach is the support we all need to create lasting change and reach for our full potential.
“Success without fulfillment is the ultimate failure.”
― Tony Robbins
Are you one of US?
We Are Transformation!
MEET JOEEL & NATALIE
(Instructors and Founders of Transformation Academy)
JOEEL & NATALIE:
Joeel + Natalie are pioneers in the life coaching field with 20 years of experience. They are Co-Founders of Transformation Academy, an online education and life coach training company with nearly one million students from 200 countries and territories.
With their background in psychology, sociology and education, they infuse a deep understanding of psychology and human potential into all of their programs.
Their mission is to empower leading-edge entrepreneurs, leaders and life coaches to master their mindset and create a purpose-driven life and business so they can monetize their passion and live life on their terms.
THE FOUNDERS:
JOEEL’S BEGINNINGS: Joeel is a former psychology professor with a Master’s Degree in Counseling and all but the dissertation for his Ph.D. in Psychology.
From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel’s name a meaning by helping others find their true path.
In 2009, he fulfilled his dream of opening a youth center in honor of his brother. Shortly thereafter, life called him a different direction and Natalie answered a Craigslist ad and took over his position of co-founder of this business.
NATALIE’S BEGINNINGS: After a decade of living a life that wasn’t authentically hers, and developing Chronic Fatigue Syndrome as a result, Natalie let go of everything and completely transformed. Through her journey to healing, she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired” from the rat race at 24, put herself through school as a freelance designer. Days before graduating college (finally) she answered an ad for a business partner running a non-profit teen center, which is how she met Joeel.
TRANSFORMATION ACADEMY IS BORN:
Transformation began as a magazine, coaching and event company. In 2014, it became an online academy when Joeel experienced a long-term illness. With him bedridden and limited, they were no longer able to do their coaching, workshops, trainings or events. With the newly budding online course industry on the rise, Joeel and Natalie began converting their programs into online courses.
The first life coach certification that TA released – their flagship Life Purpose Coach Certification – became extremely popular. In fact, it still remains a top seller and student favorite to this day, with more than 70,000 students enrolled!
Their success reaching students all over the world was fulfilling and meaningful. But for Joeel, it was deeply personal. Joeel saw the ability to reach people through the internet as a way to continue to make an impact, even within his limitations, and ultimately to leave a legacy even if he did not recover.
When Joeel and Natalie first started receiving feedback from students about the impact it was having, they were hooked. They heard from a group of women in the Philippines who shared the cost of purchasing the Life Purpose Certification, with the intention of working together to help their community. They heard from a young man who lived in Syria during the war who was taking their Happiness Coach program because he wanted to bring more happiness to his country.
They have remained committed to upholding the standard of accessibility that made these courses available to these people providing this powerful feedback.
Joeel continued to recover and the company grew. Their roles shifted from being coaches and trainers to being business owners. They began partnering with instructors to bring new niche certifications and business courses to Transformation’s catalog.
Today Transformation Academy has more than 100 courses, taught by 15 instructors, taken by nearly one million students from 200 countries and territories.
They are also advocates for the democratization of education and capitalizing on current and emerging educational technologies to help expand access to real-world knowledge.
Thank you for transforming with us!
Joeel & Natalie
Joeel & Natalie Doing Their Thing
MEET THE TRANSFORMATION TEAM
Gladies Flores
Awesome Project Manager
Gladies is Project Manager and Support Supervisor here at T.A.! She is an international instructor and the founder of Digital Parentpreneur. With over a decade of experience as a virtual professional, entrepreneur and coach, she has transformed her own life in the lives of countless others by helping them reach their health goals, creating unique businesses, and achieving work-life balance. She is passionate about empowering others to achieve their aspirations.
Hannah Marie Oliva
Chief Marketing Officer
Hannah has been building purpose-driven brands for nearly a decade and is committed to helping businesses be a force for good. When she's not at a coffee shop brainstorming growth strategies, you can find her hanging out with her husband in Austin, Texas, with her pup in one hand and an iced coffee in another.
Leah Amsden
Digital Media Gal, Instructor, Musician
Leah is a passionate and creative artist who uses music and digital media to share her passions as a musician, performer and motivational speaker. After recovering from a twenty-year battle with Lyme Disease, she dedicated herself to combining her education in sociology, focused on human relationships, and her first-hand experience overcoming serious relationship challenges, including long-term illness, to inspire others to grow through their challenges, as individuals and in relationships.
Kimberly Rich
Lead Coach + Facilitator
Kimberly is a TEDx speaker, High Performance Coach. She is host of T.A.'s The Profitable Coach Podcast as well as Creator/Host of The Bold Life Movement Podcast - where she shares inspiring stories of common people doing uncommon things. She firmly believes the bolder you are, the better your life is, and is passionate about helping as many people as possible to create life on their terms.
Kimberly is also the host of Transformation's The Profitable Coach Podcast!
Lisa Cedrone
Editor and Graphic Artist
Lisa is a freelance editor, writer, and graphic designer. She also currently serves as the executive director of the C. G. Jung Society of Sarasota. Prior to establishing DragonFly Nation LLC, her Sarasota, FL-based freelance business in 2008, Lisa spent 20 years as an editor/editor-in-chief for two of the Top 10 business-to-business publishers in the United States.
Gerald Albert Ramos
Administrative Support Wizard
Albert is a fitness enthusiast who loves positive transformation. Before he started at Transformation Academy, he was an entrepreneur, online marketer and freelancer, and is still a registered nurse. He is also a wizard in the kitchen.
Nancy Selig Amsden
Media Relations Manager
Nancy Selig Amsden is an author, singer, and songwriter whose compositions and writings focus on cultural awareness, social justice and honoring the Earth. Nancy has had a 30-year career in consumer advocacy and regulatory compliance, and has participated in diversity management, cultural awareness and corporate culture initiatives. After leaving corporate life, Nancy has built her own businesses, re-selling designer and vintage clothing and accessories.
Catalyst
Word Ninja and Keeper of the Flame
Katmandu is a dancer, designer, event planner and manager of a performance group called Catalyst Fire. She is on a sacred mission to heal, inspire, illuminate and provoke change, which she does through dancing with fire and light (and inside a giant bubble) at sacred ceremonies, rites of passage, galas, fundraisers, festivals and celebrations.
MEET THE T.A. INSTRUCTORS
Terez “Firewoman” Hartmann
Instructor & Speaker/ Performer/ Author
Terez is a Law of Attraction/Allowing specialist who helps others live life on fire through her work as a professional speaker, author, coach, retreat facilitator and recording/performing artist. She is a “Dream Achiever,” "Amazing Woman of the Year," and “Moxy Woman” award recipient and has performed for clients including Walt Disney World, Coca Cola and Universal Studios.
Watch TA's podcast interview with Terez WATCH PODCAST.
Sanda Kruger
Instructor & Entrepreneur, Retreat Facilitator, Health Coach
Sanda is an entrepreneur and a life + health coach trainer, specialized in manifestation techniques for success and abundance. With more than 15 years of experience working with students and clients, as well as her own personal transformation, Sanda offers applied knowledge and practical steps for mindset and behavioral changes.
Watch TA's podcast interview with Sanda WATCH PODCAST.
Emily "The Angel Coach" Rivera
Instructor & Speaker/ Coach/ Intuitive
Emily Rivera is a national speaker, trainer, coach and intuitive practitioner. Through Emily’s seminars and individual sessions, participants learn to identify and understand guidance and unlock the power of their personal intuition to better create the life of their dreams. Emily Rivera is also a certified Angel Healing Practitioner and author on Angels Guidance who has dedicated her life to the service of sharing the messages, guidance, tools and love of Spirit.
Watch TA's podcast interview with Emily WATCH PODCAST 1 and WATCH PODCAST 2.
Tasha Ina Church
Instructor & Martial Artist, Empowerment Coach
Tasha Ina Church is one of a kind. She has 20 years of self-defense experience, studying 7 styles of Japanese Martial Arts, Tai Chi, and boxing, along with doing Warrior Spirit Training with Sylvester Stallone’s Trainer for the movie Rocky, Jeff Alexander. She combines her martial arts and coaching experience with real-world application to provide a unique self-defense system that anyone can use to feel safe and empowered, even in heels.
Watch TA's podcast interview with Tasha WATCH PODCAST 1 and WATCH PODCAST 2.
Kumari Mullin
Instructor, Reiki Master, Spiritual Teacher
Internationally acclaimed spiritual teacher, intuitive coach, Reiki Master Teacher and best-selling author, Kumari was a civil rights attorney when her father died of cancer, inspiring her to master energy medicine to ease suffering and heal holistically. Since 1988, she has studied and lived with world-renowned spiritual teachers, Reiki Masters and intuitive healers and coaches. Founder of Divine Human Institute, a modern day Mystery School, her transformational work includes critically acclaimed courses on energy healing, intuitive and spiritual development and manifesting.
Victoria Hawkins, LCSW, E-RYT
Instructor & Therapist/LCSW, Yoga/Dance Instructor
Victoria is a Licensed Clinical Social Worker, psychotherapist, artist, yoga and dance instructor, and workshop facilitator. She has been working with students and clients of all ages for over 20 years; incorporating art, creative movement, wisdom teachings, creative writing, psychotherapy and mindfulness meditation.
Stephanie D. McKenzie
Instructor & Marketer & Coach
Stephanie is an award-winning marketer, TEDx Speaker, author, and multi-certified empowerment coach. She has worked with celebrity clients such as Lisa Nichols/Chicken Soup for the African-American Soul, Debbie Allen, Shaquille O’Neal, DeVry University, Wrigley’s, and the nationally syndicated Tom Joyner Morning Show. She has been featured in national and international media outlets, including FOX, CBS, Cosmo, Black Life Coaches.net, eHarmony, HowAboutWe.com. GalTime.com, Shape Magazine, Singles Warehouse, Women’s Day, WVON Chicago, Yahoo, and YourTango. Stephanie is best known for serving multi-passionate high-achievers and recovering people pleasers with branding and marketing for their missions and coaching that empowers.
Watch TA's podcast interview with StephanieWATCH PODCAST.
Jan Davidson
Instructor & Addiction & Grief Counselor
For over 25 years, Jan Davidson has traversed the journey of recovery, triumphing over addiction and its hold on her life. Alongside confronting trauma and grief, this path has granted her profound insight into their effects. She intimately understands the struggle to reshape debilitating thoughts, emotions, and patterns. Yet, amidst the challenge, she discovered a fundamental truth: change is achievable, leading to a rediscovered self and a life viewed through "fresh, clear" eyes. Jan is a certified CADAC II Addiction Counselor, MATS (Medicated Assisted Treatment Specialist), AGRMS (Advanced Grief Recovery Specialist), CCTSA (Clinical Trauma Specialist-Addiction), a Mindfulness Teacher/Practitioner, and a Master Life Coach.
Dr. Sheri Rosenthal
Instructor & Business Coach, Retreat Leader
Dr. Sheri Rosenthal is a business coach, spiritual teacher, international retreat leader and author. A former podiatric surgeon, Sheri left behind a successful practice to find her life’s calling. After 18 years of private practice she sold everything and spent eight years traveling and studying ancient traditions of spiritual evolution with New York Times best-selling author of “The Four Agreements,” don Miguel Ruiz. Sheri has published 3 books on personal development, and is currently a transformational business coach and the owner of Wanderlust Entrepreneur and Journeys of the Spirit Travel.
David Key
Instructor & Neuro Linguistic Programming Trainer
David was the very first Association of NLP (ANLP) Accredited Trainer in the world and is a pioneer in the field. He is one of the most sought-after behavioral strategists in the UK. He is also a Master Trainer of Hypnosis, a best-selling author, a transformative coach and teacher of The Three Principles.
Watch TA's podcast interview with DavidWATCH PODCAST.
Adam Hardt
Instructor & Career Coach
Adam Hardt is a professional career coach. After working for his share of demoralizing jobs and feeling stuck, Adam decided he was tired of being unhappy at his job and about his future. Despite having success throughout his career in tech sales, he felt a calling for something more. A lifelong student of psychology, personal growth and human potential, Adam applied what he learned about himself with his career coaching skills and launched into his dream career by creating his own career coaching business. Since 2016, Adam has been helping people find new positions or even entirely new careers getting paid to do what they love.
Ella Glasgow
Instructor & Virtual Event Extraordinaire
Ella is Founder & Executive Producer at Beyond Virtual Events. With over a decade of experience on stages both in person and virtual, Ella has developed a simple and effective approach to creating unforgettable online experiences using easy-to-use tech solutions. She knows that planning virtual events can be overwhelming, especially for entrepreneurs who are just getting started. That's why she's dedicated to simplifying the process and empowering entrepreneurs to create amazing events on their own.
Mike Gandia
Instructor & Marketing Guru
While earning a degree in robotics and aerospace engineering, Mike was simultaneously plotting his escape from the high-paying career he hadn’t even started yet. After a couple years working for Boeing, Mike turned his AirBNB side hustle into a fully automated business that replaced his income, and he escaped the rat race at only 25. Today, teaches people how to create their own AirBNB empire through his online training program, as well as runs a digital marketing agency, which is his passion.
Dr. Flavio Balerini
Instructor & Hypnotherapist & Life Coach
Flavio is the founder of the Hypnotherapy and Counseling Center in Miami, Florida. Flavio has a Ph.D. in biomedical engineering and has been a fulltime hypnotherapist since 1996. He has conducted more than 31,000 actual hypnotherapy sessions and personally trained thousands of hypnotherapists.
Julie Tyler, Ph.D.
Instructor & Storyteller, Author, Author Coach
Julie is a passionate storyteller and committed to helping the global community of writers. After completing a doctorate in literature and succeeding as an author, Julie founded her company, StoryBold, to empower writers from all backgrounds and at every skill level to find their voice, write their stories, and share them with the world.
Welcome Home
Join our tribe
of purpose-driven INDIEpreneurs,
life coaches & transformation junkies!
