Welcome to Transformation Academy
Transformation Academy is an online education company located in Clearwater Beach, Florida, USA.
Our Logo: A Phoenix Butterfly, rising from the ashes and transforming into its full potential, through education.
Life Coach Certification Programs for heart-centered difference makers. Find out more >>
Online courses for INDIEpreneurs and transformation junkies who want to live life on their terms. Find out more >>
We have served more than 700,000+ happy students from 200 countries/territories.
Transformation Academy (Transformation Services, Inc.) is officially recognized as an Accredited Provider of Continuing Professional Development (CPD) with the internally recognized CPD Standards Office (www.cpdstandards.com).
OUR VISION is to ignite a revolution of personal freedom through entrepreneurship and education, empowering each individual to live life on their terms, fulfill their potential, and embrace their greater purpose.
OUR MISSION is to make the education and entrepreneurship tools needed to achieve this vision accessible to all.
We believe that entrepreneurship is
the ultimate form of self-empowerment…
…because it gives people the power to determine their
own destiny. Our role is to empower INDIEpreneurs to create
a purpose-driven business so they can make money
doing what they love and use their gifts to make a
unique impact in the world.
We believe in the democratization
…aka, putting transformational knowledge and tools into the
hands of the people who are eager to reach their potential
and make a difference in the world, regardless of their
location or financial means.
We believe in personal development…
…because success is not about what you achieve
but rather who you become along the way.
“Your level of success will rarely exceed your level of personal development.”
― Jim Rohn
We believe everyone needs a coach…
Life coaching is like personal or professional development with a guide, accountability partner, cheerleader, and friend. Too many books, courses, and good intentions remain unfulfilled. A coach is the support we all need to create lasting change and reach for our full potential.
“Success without fulfillment is the ultimate failure.”
― Tony Robbins
Are you one of US?
We Are Transformation!
MEET JOEEL & NATALIE
(Instructors and Founders of Transformation Academy)
JOEEL & NATALIE:
Joeel and Natalie Rivera are a dynamic duo, as a husband-and-wife team, partners in crime, and BFFs! They have been coaching, speaking, writing, and teaching for more than a decade.
Joeel is a former psychology professor with a Master’s Degree in Counseling and Education and is currently completing his dissertation on eudaemonic happiness for his Ph.D. in Psychology. Using the science of psychology and human potential, they train leading edge entrepreneurs, leaders, and life coaches how to master their mindset and create a purpose-driven business so they can monetize their passion and live life on their terms.
Joeel & Natalie have started more than a dozen businesses, including (in chronological order) imports, photography, non-profit teen center, life coaching, t-shirts, magazine, book publishing, professional speaking, conferences and workshops, holistic virtual office center, online directory, life coach training, publishing AND MORE!
They’ve taken what they’ve learned through their successes and (most importantly) failures, and today they run a powerhouse education and publishing company.
JOEEL’S BEGINNINGS: From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel’s name a meaning by helping others find their true path.
In 2009, he fulfilled his dream of opening a youth center in honor of his brother. Shortly thereafter, life called him a different direction and Natalie answered a Craigslist ad and took over his position of co-founder of this business.
NATALIE’S BEGINNINGS: After a decade of living a life that wasn’t authentically hers, and developing Chronic Fatigue Syndrome as a result, Natalie let go of everything and completely transformed. Through her journey to healing, she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired” from the rat race at 24, put herself through school as a freelance designer. Days before graduating college (finally) she answered an ad for a business partner running a non-profit teen center.
JOINING FORCES: While Joeel & Natalie met for only 30 minutes during this transition of ownership, two years later they reconnected and recognized how synchronistically the stars had aligned to bring them together. They joke of the irony of how they “starting the same business, just not at the same time” and they’ve been co-creating in life and business ever since.
JOINING THE INFORMATION AGE: Joeel & Natalie joined the information age and became INFOpreneurs in 2014 when they went “green” and transitioned their print magazine into digital format. They found they could reach an exponential, worldwide market at a fraction of the time and cost—and they were hooked! They closed their physical offices and began converting their in-person workshops and training programs into information products and online courses.
THE NIGHTMARE/BLESSING: Then, in 2015 they received a proverbial “kick in the pants” to go “all-in” to the online world when Joeel fell ill after traveling overseas. Natalie became his full-time caretaker and their businesses crumbled down around them. They decided they never wanted to be in that situation again, so they dedicated themselves to converting their training, coaching and speaking programs into online courses that would outlive them. Their new business model is based on investing in “the new real estate”, which is creating passive income through building a portfolio of educational content.
Today they are passionate about sharing their story and inspiring entrepreneurs to monetize their passion and knowledge in this new digital education economy.
They are also advocates for the democratization of education and capitalizing on current and emerging educational technologies to help expand access to real-world knowledge.
Thank you for transforming with us!
Joeel & Natalie Rivera
Joeel & Natalie Doing Their Thing
MEET THE TRANSFORMATION TEAM
Hannah Marie Oliva
Chief Marketing Officer
Hannah has been building purpose-driven brands for nearly a decade and is committed to helping businesses be a force for good. When she's not at a coffee shop brainstorming growth strategies, you can find her hanging out with her husband in Austin, Texas, with her pup in one hand and an iced coffee in another.
Digital Media Guy
Victor has been creating video and audio production projects and providing graphic and web design services for over 15 years. He loves producing unique and memorable media that goes beyond marketing a product or service to inspiring a movement.
Awesome Project Manager
For 11 years, Gladies has been a Project Manager, General Assistant and Support Specialist. She graduated with a degree in Mass Communications, major in Broadcast. She loves traveling, singing and creating a life she loves. Gladies is addicted to accomplishing tasks and goals. She is simply awesome.
Editor and Graphic Artist
Lisa is a freelance editor, writer, and graphic designer. She also currently serves as the executive director of the C. G. Jung Society of Sarasota. Prior to establishing DragonFly Nation LLC, her Sarasota, FL-based freelance business in 2008, Lisa spent 20 years as an editor/editor-in-chief for two of the Top 10 business-to-business publishers in the United States.
Gerald Albert Ramos
Administrative Support Wizard
Albert is a fitness enthusiast who loves positive transformation. Before he started at Transformation Academy, he was an entrepreneur, online marketer and freelancer, and is still a registered nurse. He is also a wizard in the kitchen.
Nancy Selig Amsden
Media Relations Manager
Nancy Selig Amsden is an author, singer, and songwriter whose compositions and writings focus on cultural awareness, social justice and honoring the Earth. Nancy has had a 30-year career in consumer advocacy and regulatory compliance, and has participated in diversity management, cultural awareness and corporate culture initiatives. After leaving corporate life, Nancy has built her own businesses, re-selling designer and vintage clothing and Tea Party catering.
Word Ninja and Keeper of the Flame
Katmandu is a dancer, designer, event planner and manager of a performance group called Catalyst Fire. She is on a sacred mission to heal, inspire, illuminate and provoke change, which she does through dancing with fire and light (and inside a giant bubble) at sacred ceremonies, rites of passage, galas, fundraisers, festivals and celebrations.
Emily "The Angel Coach" Rivera
Co-Instructor & Speaker/ Coach/ Intuitive
Emily Rivera is a national speaker, trainer, coach and intuitive practitioner. Through Emily’s seminars and individual sessions, participants learn to identify and understand guidance and unlock the power of their personal intuition to better create the life of their dreams. Emily Rivera is also a certified Angel Healing Practitioner and author on Angels Guidance who has dedicated her life to the service of sharing the messages, guidance, tools and love of Spirit..
Tasha Ina Church
Martial Artist, Empowerment Self-Defense Coach
Tasha Ina Church is one of a kind. She has 20 years of self-defense experience, studying 7 styles of Japanese Martial Arts, Tai Chi, and boxing, along with doing Warrior Spirit Training with Sylvester Stallone’s Trainer for the movie Rocky, Jeff Alexander. She combines her martial arts and coaching experience with real-world application to provide a unique self-defense system that anyone can use to feel safe and empowered, even in heels.
Terez “Firewoman” Hartmann
Co-Instructor & Speaker/ Performer/ Author
Terez is a Law of Attraction/Allowing specialist who helps others live life on fire through her work as a professional speaker, author, coach, retreat facilitator and recording/performing artist.
Co-InstructorHealth Coach and Fitness Instructor
Sanda is an entrepreneur, real estate investor, health coach and professional dancer. She is a certified fitness professional and is the creator of two original fitness programs, called BellyCore® Fitness and AquaCor®.
Victoria Hawkins, LCSW, E-RYT
Co-Instructor & Therapist/LCSW
Victoria is a Licensed Clinical Social Worker, psychotherapist, artist, yoga and dance instructor, and workshop facilitator. She has been working with students and clients of all ages for over 20 years; incorporating art, creative movement, wisdom teachings, creative writing, psychotherapy and mindfulness meditation.
Stephanie D. McKenzie
Co-Instructor, Marketer & Coach
Stephanie is an award-winning marketer, TEDx Speaker, author, and multi-certified empowerment coach. She has worked with celebrity clients such as Lisa Nichols/Chicken Soup for the African-American Soul, Debbie Allen, Shaquille O’Neal, DeVry University, Wrigley’s, and the nationally syndicated Tom Joyner Morning Show. She has been featured in national and international media outlets, including FOX, CBS, Cosmo, Black Life Coaches.net, eHarmony, HowAboutWe.com. GalTime.com, Shape Magazine, Singles Warehouse, Women’s Day, WVON Chicago, Yahoo, and YourTango. Stephanie is best known for serving multi-passionate high-achievers and recovering people pleasers with branding and marketing for their missions and coaching that empowers.
Dr. Sheri Rosenthal
Co-Instructor & Business Coach, Retreat Leader
Dr. Sheri Rosenthal is a business coach, spiritual teacher, international retreat leader and author. A former podiatric surgeon, Sheri left behind a successful practice to find her life’s calling. After 18 years of private practice she sold everything and spent eight years traveling and studying ancient traditions of spiritual evolution with New York Times best-selling author of “The Four Agreements,” don Miguel Ruiz. Sheri has published 3 books on personal development, and is currently a transformational business coach and the owner of Wanderlust Entrepreneur and Journeys of the Spirit Travel.
Co-Instructor & Career Coach
Adam Mitchell-Hardt is a professional career coach. After working for his share of demoralizing jobs and feeling stuck, Adam decided he was tired of being unhappy at his job and about his future. Despite having success throughout his career in tech sales, he felt a calling for something more. A lifelong student of psychology, personal growth and human potential, Adam applied what he learned about himself with his career coaching skills and launched into his dream career by creating his own career coaching business. Since 2016, Adam has been helping people find new positions or even entirely new careers getting paid to do what they love.
Support for your job search: www.adammitchellhardt.com
Co-Instructor & Marketing Guru
While earning a degree in robotics and aerospace engineering, Mike was simultaneously plotting his escape from the high-paying career he hadn’t even started yet. After a couple years working for Boeing, Mike turned his AirBNB side hustle into a fully automated business that replaced his income, and he escaped the rat race at only 25. Today, teaches people how to create their own AirBNB empire through his online training program, as well as runs a digital marketing agency, which is his passion.
Dr. Flavio Balerini
Co-Instructor & Hypnotherapist & Life Coach
Flavio is the founder of the Hypnotherapy and Counseling Center in Miami, Florida. Flavio has a Ph.D. in biomedical engineering and has been a fulltime hypnotherapist since 1996. He has conducted more than 31,000 actual hypnotherapy sessions and personally trained thousands of hypnotherapists.
Co-Instructor & Neuro Linguistic Programming Trainer
David was the very first Association of NLP (ANLP) Accredited Trainer in the world and is a pioneer in the field. He is one of the most sought-after behavioral strategists in the UK. He is also a Master Trainer of Hypnosis, a best-selling author, a transformative coach and teacher of The Three Principles.
Julie Tyler, Ph.D.
Storyteller, Author, Author Coach
Julie is a passionate storyteller and committed to helping the global community of writers. After completing a doctorate in literature and succeeding as an author, Julie founded her company, StoryBold, to empower writers from all backgrounds and at every skill level to find their voice, write their stories, and share them with the world.