How to Run Group Coaching Sessions (and Multiply Your Income)

Group coaching isn’t just a buzzword. It’s a powerful way to expand your impact, serve more clients at once, and grow your income without burning out. Yet many coaches hesitate to step into group coaching, unsure how to structure a session, attract participants, or make the experience transformational.

This blog will show you exactly how to run group coaching sessions that are effective, professional, and scalable—whether you’re transitioning from 1:1 or launching your first program.

Why Group Coaching Is a Game-Changer

Still on the fence? Here’s why learning how to run group coaching sessions can elevate your business:

• More impact per hour: Help multiple clients with similar goals simultaneously
• Increased income: More clients per session without increasing your time commitment
• Built-in community: Clients learn from each other, not just you
• Less burnout: Scale without overbooking your calendar

Group coaching is especially powerful for mindset, wellness, business, and personal development niches—where clients benefit from hearing others’ stories and gaining new perspectives.

What Makes Group Coaching Effective?

To lead successful group sessions, it’s not enough to simply gather people together. Great group coaching requires:

• A common goal or outcome: Everyone in the group should be working toward a shared transformation.
• Clear structure: Agendas, timelines, and expectations create safety and engagement.
• Facilitation skills: You’ll guide discussion, ask reflective questions, and manage group dynamics.
• Tools and content: Activities, prompts, and handouts deepen the experience.

For a deeper dive into the value of group coaching frameworks, read Your Life Coaching Package: 1-on-1 or Group Coaching Models 

How to Run Group Coaching Sessions in 5 Simple Steps

1. Define Your Group Coaching Focus

Start with a niche topic that matches your expertise and audience needs. Ask:

• What problems do my ideal clients have in common?
• What transformation can I help them achieve in 4–8 weeks?
• How can I guide a group through that process step-by-step?

Examples:

• “Mindset Reset: 6 Weeks to Rewire Your Thinking”
• “Launch Lab: A Group Coaching Experience for New Entrepreneurs”
• “Breakthrough Boundaries: Group Coaching for Confidence + Self-Worth”

2. Plan the Format and Structure

Decide on key logistics:

• Length: 60-90 minutes per session
• Frequency: Weekly or bi-weekly
• Duration: Typically 4, 6, or 8 weeks
• Size: 6–12 participants is ideal for interaction
• Platform: Zoom, Google Meet, or an all-in-one platform like PracticeBetter

Build a clear curriculum with weekly themes, worksheets, and objectives.

3. Set Expectations and Onboard Clients

To keep the group on track, provide:

• Welcome email and coaching agreement
• Calendar invites and session reminders
• Guidelines for confidentiality and respectful sharing
• Pre-work to prepare their mindset for success

Pro tip: Use a client portal or shared folder to organize materials and replays.

4. Facilitate Powerful Sessions

Each session should include:

• A warm welcome + quick check-in
• Teaching or content delivery (10–20 mins)
• Individual sharing or group discussion
• Laser coaching (volunteers or round-robin)
• Recap and homework

Your role is to listen deeply, keep the group on time, and ensure everyone feels seen. Don’t feel pressure to “solve” everything. Trust the process.

5. Use Feedback to Improve and Scale

After each group, gather testimonials and insights:

• What worked well?
• What would you change next time?
• What breakthroughs did clients experience?

Refine your curriculum and consider re-launching it as a cohort, evergreen program, or online course.

Common Questions About Group Coaching

Is group coaching less valuable than 1:1? Not at all. Many clients prefer groups for the support, lower price point, and shared growth experience.

How do I price group coaching? A good rule of thumb is 30–50% of your 1:1 rate, multiplied by the number of participants.

What if I’m nervous leading a group? That’s normal! The more you practice, the more confident you’ll become. Start small, and use a clear outline to guide you.

Tools That Make Group Coaching Easier

Running a group doesn’t mean you have to DIY everything. Here are a few tools to streamline your workflow:

• Zoom or Google Meet for sessions
• Canva for worksheets and slide decks
• Calendly for sign-ups and reminders
• Google Drive or Notion to organize content

Final Thoughts: Group Coaching Is Your Next Level

Learning how to run group coaching sessions opens new doors for your business. You get to help more people, increase your income, and create transformational experiences—without burning out.

Want to serve more clients and boost your income? Learn how inside our Group Life Coach Certification program. It’s your next step toward becoming a confident, impactful group coaching leader.