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Have you heard the phrase monkey see monkey do?
As human beings we like to think of ourselves as rational and self-sufficient. We can take care of ourselves, feed ourselves and keep ourselves warm and safe, go to work, and make money.
A subliminal message is a signal, as in a sound, a word, or an image designed to pass right below or under (sub) the normal limits of human perception. This is a message we may not hear or see at the conscious level but can be heard and seen in the unconscious or deeper mind.
What is the anchoring technique? It is when a person uses a simple piece of information when making decisions, without effort or even awareness. We naturally connect external stimuli with experiences from our past, and when we create this association, it can trigger decisions in the future. An example of a simple anchor is the smell of fresh popcorn at a carnival.
The Benjamin Franklin closing technique is as old as the name makes it sound, but is still widely used in the decision-making process by many individuals. Benjamin Franklin is famous for being a United States founding father, however beyond that he helped teach about money management.
In the world of sales, it’s important to know the distinction between responding to something and reacting to something. Reaction is something impulsive, something emotional that is often connected to lack of full control, while a response is something rational and logical and is something that we usually think about before we deliver.
Dopamine is a neurotransmitter released by the brain that plays several roles in humans and animals. Even though it has different functions in movement, memory, behavior and cognition, attention, sleep, and learning, dopamine is mostly known for its role in our mood and the pleasurable rewards associated with different activities like sex, eating our favorite food, exercising, dancing, and even shopping.
