Ever notice how your client’s story often starts with “I don’t know what’s wrong with me”?
It’s not just confusion. It’s a clue.
Because deep down, every client isn’t just solving a problem—they’re trying to make meaning of their life.
The hero goes about her adventure with gusto, reaching high and seeking next-level experiences. But she finds she often takes wrong turns or gets caught up with too much responsibility or overworking or being distracted or trying too hard to please others, and so she ends up stuck in a tar pit.
Over-working—tar pit.
If you’ve ever watched a move or read a story, you know that at the center of every story is a hero. This hero isn’t usually a superhero who is endowed with super-human powers. In most cases, the hero is an ordinary person who either has to rise to the occasion when life throws them a catastrophe or who has to face their demons in order to create a better life.
