Entries by Joeel & Natalie Rivera

How to Create an Elevator Pitch for Life Coaching That Actually Works

We’ve all had that awkward moment: someone asks, “So, what do you do?” and you freeze—or worse, ramble until their eyes glaze over. It’s frustrating when you know your work is powerful, but you can’t seem to explain it in a way that clicks. If you’re a coach and want to know how to create an elevator pitch for life coaching that actually works, you’re in the right place.

Choosing a Legal Business Structure

It’s important to consider what legal business structure, or business entity, will work best for you, when you are starting a new business or if you already have one but you haven’t yet considered if you need a business entity. It’s important to choose the right business structure for you, by considering the tax and liability consequences of your actions, from establishing your business to operating it and potentially, to ending it through a sale, dissolution, or even death.