Category: Life Coaching
3rd Biggest Mistake: Believing Passion is Enough instead of Mastering Your Marketing Message (Elevator Pitch)
The #2 biggest mistake is to sell “coaching”. Instead, you need to focus your marketing on the RESULTS that you offer your clients and create a signature coaching package that packages your gift and is designed to get your clients the results you promise.
Life Coach Marketing Demystified! Marketing for Life Coaches that ACTUALLY WORKS
As a quick recap from the first 3 articles in this series, the secret to success as a life coach is focusing on a specific NICHE and offer a coaching PACKAGE that is designed to get your ideal clients the specific results they’re willing to pay for.
NICHE COACHING (2): Find Your Life Coaching Niche! (The Most Popular Life Coaching Niches)
There are dozens, even hundreds, of other, more specialized niches. You can find a list of over 80 examples on the following page. We’ve also included 10 niches that are currently trending around the world.
NICHE COACHING (3): Find Your Tribe of Ideal Clients (within Your Life Coaching Niche)
You’ve identified your niche, or WHAT you want to focus your coaching on, so now it’s time to identify WHO you will be coaching, within that niche.
Your Life Coaching Package: 1-on-1 or Group Coaching Models
Shift away from the “dollars for hours” model. Instead of selling individual coaching sessions focused on identifying your client’s goal for that session, overall goal, and strategy to achieve that goal, you sell a pre-designed package that is designed to achieve a highly desirable result.
Your Life Coaching Package: Why Create Packages?
There are three main different forms that coaches use to charge for their offering and coaching services.
The first one is by sessions. (Example: $150/session)
The second monthly payments (Example: $600/month for X number of session)
The third by creating a package (6 month package $3600, includes xyz)
Are You Charging Too Little? Determine Your Value, Set Your Price
I have worked with and trained tens of thousands of life coaches, as well as people in countless other services businesses, and almost all of them have one thing in common.
