What is a TRIBE?
You’ve identified your niche, or WHAT you want to focus your coaching on, so now it’s time to identify WHO you will be coaching, within that niche.
Understanding your target market is a key to successful coaching. But getting to know your TRIBE is even more important.
Your niche identifies WHAT topic is your specialty and, therefore,
the unique appeal you have to your target market.
Your target market is referring to WHO is interested
in your niche, such as the demographics.
Your tribe takes it a step further and identifies the CONNECTION you have with them
—the greater purpose for collaborating to meet their needs.
Your tribe is who you create your coaching services and brand for.
Your ideal clients are the SPECIFIC people who are part of your tribe and
would make the best clients for you.
The word tribe is used often in marketing today and the reason is that it represents the way in which we connect with our “clients” or “customers.” What works in marketing, and the whole process for connecting to people in the business world, has changed. Before, you could get away with playing the game of selling your product and your services by just simply putting it out there while taking a back seat, keeping who YOU are out of the equation and not showing your personality. Now the game has changed.
While it’s important to know that YOU are not your business, it is also important to put YOU in your business.
People want to connect with PEOPLE, not buildings or businesses, and they want these people and the companies they represent to be aligned with them. People want uniqueness and they want to affiliate themselves with people that share a similar worldview.
The individuals who make up your tribe are not just customers or people that have a need for your services, your tribe helps define and expand your brand. This does not mean that all your customers are your tribe. Your tribe consists of your core client base—the ones that truly “get” you, and you get them.
For example, Apple’s tribe consists of stylish, tech-savvy non-conformists. The individuals in that tribe will buy anything Apple creates, even if it is not the best product out there because it is part of an identity. Another example is Home Depot and its tribe of can-do, do-it-yourself enthusiasts. Having a tribe is about creating a movement. Whether you have 5 people in your tribe or millions like Apple, at the end of the day a tribe is not about having clients or consumers it’s about developing deeper relationships with people that share your journey.
The benefits of having a tribe:
- Tribe members take initiative in sharing you with their circle of influence, and therefore, actually help you with marketing.
- Tribe members help you hone in on their needs (and better understand your market) so you can better meet their needs and offer additional services in the future.
So what happens when you define and focus on your tribe?
- You achieve results quickly and experience rapid growth.
- You get to do what you like with the kind of people that you actually enjoy working with.
- Your programs fill up with half the marketing effort, less money and less time.
- You start hearing things such as “I have been looking for someone like you forever, where have you been?”
As a purpose-driven coach, the key to your success is finding your tribe, speaking directly to them, and setting yourself as a leader.
Are you ready to discover YOUR purpose-driven life coaching niche and tribe of ideal clients?
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Joeel & Nataile are co-founders of Transformation Academy®, where they train leading-edge entrepreneurs, leaders and life coaches how to master their mindset and create a purpose-driven business. They have started more than a dozen businesses, and trained over 500,000 coaches from 200_ countries and territories. Joeel is a former psychology professor with a Master’s Degree in Counseling and Education is currently completing his dissertation on eudaemonic happiness for a Ph.D. in Psychology.