NICHE COACHING: Find Your Life Coaching Niche!

Exploring Niche Coaching

12 Major Coaching Niches:

Goal Attainment
Health
Love/relationships
Family
Mindset
Spiritual
Money
Career
Corporate
Entrepreneurship
Life Skills
Industry Specific/Skills

There are dozens, even hundreds, of other, more specialized niches. You can find a list of over 80 examples on the following page. We’ve also included 10 niches that are currently trending around the world.

So, the question is: how does a coach choose a niche? Ultimately, you want your niche to be who you ARE. We’ll explore how to identify your niche in another video. For now, let’s look at how other coaches narrow down the focus of their coaching

Many coaches narrow their focus by working exclusively with a specific age group or population, which they can uniquely relate to, such as empty-nesters, retirees, recent graduates, or people rebuilding their lives after illness.
Other coaches offer services in which their lifetime’s worth of career experience can serve as a catalyst for their clients’ careers, such as entrepreneurs coaching budding entrepreneurs, seasoned sales professionals coaching budding salespeople, or anyone with expertise that someone else would want access to. This type of niche is more like a coach-consultant hybrid.
And some coaches choose niches based on personal experience they’ve had, whether it’s a challenge or pain they overcame, a skill they developed, or a process they perfected.

Niches can be as unique as the coach who offers them!

12 Major Niches and Their Sub-Niches:

Goal attainment

Desires and goal setting
Long and short term planning
Success (fulfillment)
Accountability
Commitment

Health and wellbeing

Nutrition
Weight loss
Fitness
Coping with illness or injury (specific ones)
Coping with loss and healing
Coping with chronic illness recovery
Diet (raw, vegan, or vegetarian)
Health insurance advocate

Love/relationships

Dating
Intimacy
Soul mates
Marriage
Cross cultural
Divorce

Family

New parents
Blended families
Teens
Aging parents
At-home parents
Empty-nesters
Communication

Mindset

Happiness
Mindfulness
Identity
Emotions
Focus and intention
Overcoming limiting beliefs
Neuro linguistic programming

Spiritual

Religious
Life purpose
Law of attraction
Mid-life crisis
Meditation
Intuitive development
Intuitive guidance

Money

Debt management
Financial freedom
Budgeting
Abundance mindset
Making money
Social security benefits

Career

Career transition
Recent graduates
Unemployed
Career development
Retirement
Life purpose
Returning to college
Interview training
Public speaking
Industry-specific

Corporate/business

Productivity/agile
Change
Executive/
Performance
Management
Leadership
Teams
Sales

Entrepreneurship

Time management
Marketing
Working from home
Start-up
Heart-centered
Family business
Joint ventures
Business growth
Branding
Online business

Life skills

Assertiveness
Communication
Confidence
Motivation
Work/life balance
Organization

Industry specific skills (using arts and creativity as an example)

Acting
Dancing
Music
Singing
Writing
Drawing
Painting
Photography

10 Coaching Niches that are Trending Currently

(By Country, 2016)

*Disclaimer: based on research through Google Trends

Agile Coaching (Corporate): Currently trending in the USA and Australia.
Small Business Coaching: Currently trending in Australia and South Africa.
Leadership or Executive Coaching: Currently trending in the United Kingdom and the USA.
Success Coaching: Currently trending in Belgium, South Africa, New Zealand and Finland.
Mindfulness Coaching: Currently trending in the USA.
Emotion Coaching: Currently trending in the United Kingdom.
NLP (Neuro-Linguistic Programming) Coaching: Currently trending in Norway and Sweden.
Macro (Macronutrient Based Nutrition) Coaching: Currently trending in the USA.
Health and Wellness Coaching: Currently trending in Canada.
Physical Fitness Coaching: Currently trending in Canada and Switzerland.