INFOPRENEUR (3): Top 10 Types of Information Products You Can Create

If you’re ready to share your knowledge online but aren’t sure how to package it, this guide is for you. Understanding the different types of information products is essential for turning your expertise into income. Depending on your personality, skills, and audience, certain formats will suit you better than others. This post outlines the top 10 types of information products so you can choose the right one for your goals.

Writing-Based Information Products

1. eBooks and Mini-Guides
One of the most popular types of information products is the eBook. Whether it’s a full-length book or a short guide on a niche topic, eBooks are flexible, accessible, and easy to produce. With tools like Kindle Direct Publishing and on-demand printing, you can self-publish and sell both digital and physical versions.

Tip: eBooks make great entry-level products in a sales funnel. Many infopreneurs build entire businesses around a series of eBooks.

2. Articles and White Papers
For a more focused or academic audience, articles and white papers allow you to share your knowledge one topic at a time. These can be published on your own blog or submitted to external sites. White papers, in particular, are valuable in industries like business and tech.

3. Templates and Forms
If your expertise involves processes, consider offering templates, worksheets, or checklists. These quick-win tools are perfect for beginners and professionals alike. They can be sold separately or bundled within a course or coaching program.

Audio and Blogging Formats

4. Audiobooks
Audiobooks are perfect for those who prefer listening over reading. Repurpose your eBook, record a live event, or create a standalone audio series. Selling through your website or platforms like Audible can expand your reach and offer additional income streams.

5. Blogging
Blogs are powerful platforms to establish yourself as an expert. Regularly publishing posts around your niche helps with SEO and audience building. Your blog can lead readers to other types of information products, like online courses or membership programs.

Video and Online Training Formats

6. YouTube Videos
Educational YouTube videos are an engaging way to share your message. You can monetize through ads or drive traffic to your website and products. Consistent content builds an audience that trusts your expertise—and that trust leads to sales.

7. Webinars and Teleconferences
Live webinars let you connect directly with your audience. They’re ideal for teaching and promoting your products or services. You can also record them for future use or include them in courses.

8. Online Courses
Online courses are one of the most scalable types of information products. They allow you to teach in-depth, structured content over time. Whether pre-recorded or taught live in cohorts, they offer high value and flexible delivery.

Coaching and Community Models

9. Membership Programs
Membership sites provide continuous value through exclusive content, resources, and community. Members typically pay a monthly or annual fee. These programs are great for recurring income and nurturing long-term relationships.

10. Coaching and Group Programs
Coaching is the ultimate high-touch service. One-on-one sessions can be offered as premium services, while group programs allow you to reach more people with the same effort. Group coaching also builds community and peer learning.

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How to Choose the Right Type of Information Product

Ask yourself:

What are you teaching?
Do you prefer writing, speaking, or teaching?
Does your audience prefer to read, listen, or interact?
Are you building a brand or aiming for passive income?
What have others in your niche done successfully?

It’s okay to start small. Many infopreneurs begin with one product—like a blog, eBook, or webinar—and expand as they grow.

Final Thoughts

There are many types of information products available, and each has its own strengths. Whether you’re an experienced coach, creative professional, or hobbyist, there’s a way to package what you know into something valuable. Use this list as a springboard to start building your infopreneur empire today.

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