Listen to the video and use the following exercise to brainstorm what you can teach online!
What problems do people in your target market have?
Which of these problems have you solved during your career or could you otherwise help them solve?
What is your main area of expertise (knowledge, experience, wisdom)?
How long have you been doing what you currently do (whether working in a particular field or doing a particular activity or hobby)?
Have you accumulated valuable wisdom in your field that others who are not as advanced can only learn from experience, or from you teaching them what you have learned as a shortcut to their success? If so, what is it?
What knowledge do you have that others would PAY TO KNOW?
What talents do you have that are unique or unusual?
What can you do EASILY that may be difficult for other people?
What skill have you learned (through education, your career or as a hobbyist) that someone else would want to learn?
In what other areas do you have unique or extensive experience?
Do you have any PERSONAL life experience that you could use to help others? For instance, did you overcome a challenge?
How could sharing what you have learned help others in the same situation?
What measurable or desirable result have you achieved in life or business that you could help others achieve?
What processes do you use or have you developed that you do over and over again to get consistent results?
After reviewing all of your ideas, what are the 1 to 3 top ideas for an online course:
For each idea, ask yourself: In what ways could teaching this SAVE PEOPLE TIME, STRESS, OR MONEY (or improve their lives, careers, or businesses)?
RAPID SALES IDEAS: which one would be the easiest and quickest for you to create?
What is your best information product or online course idea?
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Joeel & Nataile are co-founders of Transformation Academy®, where they train leading-edge entrepreneurs, leaders and life coaches how to master their mindset and create a purpose-driven business. They have started more than a dozen businesses, and trained over 500,000 coaches from 200_ countries and territories. Joeel is a former psychology professor with a Master’s Degree in Counseling and Education is currently completing his dissertation on eudaemonic happiness for a Ph.D. in Psychology.