Why become an infopreneur?
You add value to the world with your knowledge: There is tremendous amount of value in the information that you possess that can help other people in their life journey. You can make a difference in someone else’ life by helping them improve their skill, their life, their career, their business or their favorite pastime.
You can create passive and residual income: One of the best things about creating information products is that you create them ONCE and you can continue get paid from them for years to come. Passive income is money you receive with no or little effort after the initial creation (usually marketing and upkeep). Residual income continues regularly or automatically without your intervention, such as a membership subscription, royalty payment or money made when affiliates sell your product. The two terms are often used interchangeably, although there are slight differences. Even if you only created one information product in your entire life, you could continue to receive income from it while you continue your career or exploring other things, all with minimum upkeep! Plus, you can also make money around the clock, even while you are sleeping or on vacation. Sure beats trading your time for money (like a paycheck or an hourly fee).
You can work from home and have freedom and flexibility: As an infopreneur you can work at home in your pajamas, be your own boss. You can do it on the side while you work a full time job, do it as an at home parent, or build your information business until you can work full or part time on your own. At that point, the flexibility allows you to be able to make time for other things that are important in your life, make your own schedule and travel while working.
It’s probably the lowest startup cost of any type of business: If you have ever operated a physical business you would know that there can be a large investment during start up, not to mention the high monthly expenses. However, with selling information online through your website, a blog, or other websites the initial investment is very low. In fact, you can do it all for free if you’re a) willing to do all the work or b) resourceful enough to get others to help you (perhaps on trade) or use free services.
Statistically, over 95% of small businesses will fail in the first 3 years of them launching. Many times it is the high cost of maintaining the business while it develops that leads to that failure. However, as an infopreneur you have the advantage of not having to deal with those expenses.
Powerful technologies are already in place: As technology has increased it has made it easier and easier for infopreneurs to share their knowledge and information. Consider the fact that if you wanted to publish a book 20 years ago you had to send the manuscript to the gatekeepers of the industry (the big publishing houses) and hope they publish you (which they usually don’t). Now, you can easily self-publish and have it distributed in many different sites, almost overnight. The same goes with creating a website. In the past, you had to have technological skills or be willing to pay someone a lot of money to build a website for you. Today, all you have to do is go to a website with drag-and-drop technology where you can easily build a site for free, or at a very low cost. Plus, there are a variety of other programs, such as email autoresponders, webinar and teleseminar services, online course platforms, and others that simplify the process and give you the tools to produce an information product that you would have struggled to create before.
You can automate most of it: With today’s technologies you can basically automate most aspects of your business. You will have to make the effort to do the work upfront to create your information products, set everything up, and market them, but once it is done you can enjoy the benefits of what you have created without having to keep it up by doing a bunch of tedious things. The technology does it for you. It truly gives you freedom.
It’s scalable: One of the best things about being an infopreneur is that once you figure out where your market is, how to reach them, and how to present your material in a way that they like it (and buy it) you can scale it. In other words, it is about knowing your numbers. If you know that out of every 100 people that see your product 10 of them buy then it just comes down to getting more people to see your product. And, once you know how to get 100 people to see your product, through various forms of marketing, you know doing MORE of that marketing will consistently present your product to more people. In other words, the only limitation that you have is your imagination and your ability to do the initial creation and set-up work. This is because unlike a job, you do not have a limited amount that you can make that’s determined by someone else. And, unlike other business ventures, as an infopreneur you aren’t relying on your time to directly earn you money. So, when you want to make more money it doesn’t have to take more time
Reach a world-wide audience: This is one of our favorite parts of being an entrepreneur! In fact, we have students from 170 countries. Yes, you read that right, 170 countries! Before we fully embraced being infopreneurs we used to travel giving workshops, trainings, and conferences. However, now that we primarily teach online we reach a MUCH larger audience of students and clients, many of whom we were unable to reach before because they live all over the world. At the same time, this means that no matter what part of the world you are in you can develop clients and students without geographical limitations.
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