If you’ve considered life coaching or therapy (or both!), you may not know the difference between them. Maybe you’re even under the impression that there isn’t a difference. Well, to sum things up succinctly: THERAPY and LIFE COACHING are not the same and each serves a different purpose.
The biggest difference between life coaching and consulting is who holds the power. In consulting the consultant holds the power in the relationship, while in coaching the client holds the power. A consultant holds the answers, while a coach helps their client find their own answers.
When we first started coaching it was a brand-new industry. There were no best practices and barely anyone out there to learn from. As pioneers, we had to learn through trial and error. After over a decade in the life coaching field, we learned the hard way what worked and what didn’t. And, through extensive research, ongoing training, and working with thousands of other life coaches, everything we learned has been reinforced over and over again.
General life coaching can be compared to someone who works as a general surgeon. They can help a broad range of people and, yes, they can help and save lives. But, what happens when someone has a specific problem, such as a problem with their brain or their heart?
There are 3 common mistakes that life coaches make that hold them back from getting clients and therefore from making the difference they’re meant to make!
In this article series, we will help you AVOID these mistakes and create a thriving life coaching business.
There are 3 common mistakes that life coaches make that hold them back from getting clients and therefore from making the difference they’re meant to make!
In this article series, we will help you AVOID these mistakes and create a thriving life coaching business.
The #2 biggest mistake is to sell “coaching”. Instead, you need to focus your marketing on the RESULTS that you offer your clients and create a signature coaching package that packages your gift and is designed to get your clients the results you promise.
As a quick recap from the first 3 articles in this series, the secret to success as a life coach is focusing on a specific NICHE and offer a coaching PACKAGE that is designed to get your ideal clients the specific results they’re willing to pay for.
There are dozens, even hundreds, of other, more specialized niches. You can find a list of over 80 examples on the following page. We’ve also included 10 niches that are currently trending around the world.
